On a recent trip back to the city after a weekend at home, I was flipping through the latest issue of People Style Watch (a guilty pleasure of mine). I came upon an ad and the first thing I noticed was the word “blogworthy” written across the middle of the page in large, red letters. Upon further inspection, I realized it was an Oscar Mayer advertisement for their new Deli Creations flatbread sandwiches. Upon even further inspection I noticed there was no contact website, no link to a blog – just a picture and a plug about the new microwavable lunch product.
So what exactly is blogworthy about this ad or this product I wondered?
Once I got to my computer I began searching online for the new product. All I could find was a simple section on the Kraft food website. Still no sign of a blog, no sign of any social media efforts. After even more searching I was surprised to find that Oscar Mayer does actually have a blog. So why not direct us to it in the ad?
Kraft is claiming that the new product is worth being blogged about but where is the proof? Do they just expect people to see the ad and start blogging about it? I don’t think it’s that easy! I realize that I am blogging about it now, but I don’t think a rant is what they were referring to when they call the product “blogworthy”.
Can we just throw this word around and expect it to create positive buzz with no substance? I think it’s safe to say that just about anything can be worthy of being blogged about. It’s more about the how and why than the what.
Nice try Oscar Mayer, but you may have missed the wienermobile on this one.
